Doe Deere Focuses on Cruelty Free Cosmetics and Gains Massive Attention

Doe Deere is the colorful trend setter that takes her own road in cosmetics. Most of her fan base may have never even heart of cruelty free cosmetics because Doe Deere, but she is the one that is putting a new spin on cosmetics. Vegan cosmetics has turned the world upside down, and Doe Deere is the one that is riding the wave for this.

As a time when the world is fascinated with unicorns Doe Deere made the decision to create what she has dubbed Unicorn makeup. This is perfect for all of the preteens that have started to take notice of lip gloss and other colorful products from the Lime Crime collection that was created by Doe Deere. She has proven herself to be someone that follows no one, and that is why people are tuning in on Instagram to see the shades. They are tuning in to see what she is capable on in an industry of cosmetics that typically look the same.

Doe Deere had no problem proclaiming her brand to be makeup that was designed for both girls and boys. In the midst of a LGBT movement this is a big deal. The gender neutral brand that Doe Deere has put in place has enforced a whole new way for people to look at makeup. It makes sense for someone as outspoken for Doe Deere to turn up the heat in an industry caters to such a large part of the population.

Over a million people are checking the Lime Crime Instagram account, and now there are hair dye products and nail polish products to pull in even more customers. This expansion is seriously changing the perception of Lime Crime. It is more than just a makeup company. With the semi-permanent Doe Deere has proven that she can market more than just lipstick and eye shadow.

She has turned a lot of heads with the Venus Palettes. These are some of the most popular products inside of the Lime Crime camp. Doe Deere continues to bring forth these types of accessories for women that want to get creative with cosmetics.

Fabletics-Not Your Average Activewear Store

Even though Amazon controls about 20% of the fashion market on e-commerce, Fabletics has proven to be a competitive opponent. Fabletics not only offers trendy and affordable activewer, but Fabletics provided personalized VIP service that is both accurate and convenient.


Fabletics did not take the more common route of opening up a bunch of pop up stores when they first started out. Instead, Fabletics opted to grow slow and steadily and got to know their market along the ways. This resulted in 30-50% of their customers that shop in-store being members already with another 25% becoming members right in their stores.


Fabletics is now a $250 million dollar company and grows about 35% each and every year. Their membership model allows the company to offer a personalized service to their customers and since they know exactly what their customers want, it is much easier to give them exactly what they want.


Kate Hudson, founder of Fabletics, is very involve with her company and keeps a close eye on what is going on. She stays on top of what is selling and what is not and makes sure that she adjusts her clothing line accordingly. Hudson makes sure to check the numbers each week and to stay on top of her product and business. New collections are launched every month and there is no formula that will tell you what will sell and what won’t. She uses the info she gathers from the Lifestyle Quizzes that new members take to create trendy and popular outfits and pulls what is not selling.


Hudson wants to encourage a more active and healthy lifestyle through her clothing line and she has just expanded her sized to range form XXS to 3X. It was a lot of extra work, but it was well worth it to expand her range of customers. Now no one will be excluded from participating in a better lifestyle.


Hudson has recently made a 30-second commercial on her iPhone that she shot herself and she believes that it is important to be creative with marketing and design in order to have a company that is going to be successful.


Kate Hudson is greatly inspired by her mother, Goldie Hawn, and she encourages people to live their passion, to take risks, and to make life count. Life is short and she believes tat it is important to live it to the fullest.

What Bloggers Think About The New Fabletics Products

Fabletics has become one of the nation’s top clothing retailers, primarily thanks to their reverse showcasing techniques. Under the guidance of Kate Hudson, the store prioritizes online shopping and store visits are secondary. Users that come into the store mostly just want to try on the clothes. Afterward, customers may choose to make their purchase online once they get home. If they are existing members, the clothes that they try on will automatically be added to their shopping cart on the e-commerce store.


A Foodie Stays Fit is a popular women’s blog featuring food, clothing and, lifestyle products. Teri had reviewed her experience of products she received from their monthly membership plan. As an active cross fitter and jogger, she had put the clothes to the test to see how they match up against other fitness brands.


She had joined as a new VIP Member, so she was able to obtain her first outfit for $25. She had also selected to receive the curated bundles of 2-3 items for as low as $49. If members do not want any items that month, Fabletics will not charge a single penny.


She compares the leggings that she received to that of the more expensive Lululemon Underwunders. She especially liked the fact that the material was not see-through, unlike many other brands of cheap yoga pants. She was also very impressed by the open-backed tank tops that she had received.


The Krazy Coupon Lady had also got her hands on some of the cheap deals from Fabletics. She had reviewed her $25 packaged of yoga pants and complementing tops from their curators. VIP members receive a special discount on $25 for their first outfits, instead of $100 retail.


Just like many other reviewers, she had thought that the clothing styles were similar to Lululemon. The quality of the clothing material may be similar to that of Gap Body. Her favorite piece from her set was the Lima Capri. These stretchy pants had nice, tight compression and are much higher than products found at Target. From her experience, yoga pants of the same quality are as high as $50 in retail stores.


For the undecided athlete, the Fabletics offers a lifestyle quiz to determine if there are products suitable for them. The quiz will use clothing sizes, preferred activities, weight loss goals, hair and skin color, and other personal information to calculate which products are useful.