The Success Journey Of Bradesco Bank During Luiz Carlos Trabuco Cappi’s Tenure

Luiz Carlos Trabuco Cappi is an entrepreneur and corporate leader born in the town of Marilia in Sao Paulo, Brazil. He was born on October 6th, 1951. Trabuco Cappi went to the University of Sao Paulo and attained a degree in philosophy, science, and literature. He later went for his postgraduate from the school of sociology and politics in Sao Paulo where he earned a Ph.D. sociopsychology and politics.

His career
He began his career in April 1961 at the age of 17 at Banko Bradesco SA, where he was working as a clerk. He went through multiple assignments before he secured several executive positions cumulatively. The positions included the Department Director, Managing Officer, and the Executive Vice President. Luiz Carlos Trabuco Cappi is not only an influential and competent leader but also a successful Brazilian businessman. When he was working as the Marketing Director, he showcased his innovativeness and professionalism of which he advanced good communication at the company and improved Bradesco’s relationship with the media across the world.

Luiz Carlo Trabucco Cappi held the position of the Marketing Director for about 8 years and later, he was promoted to be the Chief Executive Officer and worked at that position until 1998 when he again earned a promotion to become the Managing Director. Within one year while still working as the Managing Director, Luiz Carlos Trabuco Cappi got another appointment becoming the Executive President. When the time had come for the election of Bradesco’s new president of Bradesco Seguros in 2003, board members wanted someone well versed and professional, somebody, who had been working with them for long and had the necessary qualifications and effectiveness. Luiz was the most fitted candidate to fill in the position.

His Achievements at Bradesco
Much of Bradesco’s success is owed to the efforts that Luiz Carlos Trabuco Cappi had towards the company, especially when he operated as the company’s president. In 2015, he led the company with the aim to acquire the HSBC, Brazilian branch. The HSBC deal boosted the company and made it climb back to its top level in the Brazilian banking industry. In the same year, he won the Entrepreneur of the year award, and in 2016, he was recognized to be the best Chief Executive Officer by American Forbes. Amidst his upcoming retirement from the company, Luiz Carlos Trabuco Cappi will remain celebrated due to his organization and leadership skills he offered especially to Bradesco.

Now, the weight of the company is left to Octavio de Lazari who recently replaced him as the president of the bank. Octavio’s appointment as Trabuco’s successor was confirmed during this year’s bank’s annual shareholders meeting. Among many other things, Octavio is expected to ensure that the integration of HSBC bank within Bradesco runs smoothly.

With the increased number of account holders, Bradesco bank is expected to swing back to the top position after it was overtaken by their rivals in 2009. Octavio and Trabuco are among the longest-serving employees at the bank with an impeccable performance record.

Read more: Bradesco anuncia substituto de Trabuco

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